Biggby Coffee, a nearly 300-unit unit franchise, is launching customizable, made-to-order energy drinks. The line includes Blood Moon (blood orange and mango), Electric Dragon (dragon fruit and lemon slice), Green Lagoon (granny smith apple), Scuba (blue raspberry and strawberry popping boba), and a Build-Your-Own Blast choice.

"We use coffee, tea and natural juices to achieve most of that energy, but we have dabbled in energy using Red Bull for years," Bob Fish, co-CEO and co-founder, said in a company press release. "One of the unique attributes of coffee is that you get to design your drink the way you want it designed — number of shots, what kind of milk or whether you want mocha or vanilla. You are the master of your own palate's destiny. We saw an opportunity to do the same thing in the energy category."

The majority of energy drinks in the beverage category come prepackaged, so Biggby's made-to-order options will stand alone, Fish said.

"There are 1,000 cans in a cooler, and they're all prescriptive," he said. "They're all something you have to choose between and from… Custom energy drinks are super compelling next to static canned options."

Biggby partnered with food and beverage innovation company Mattson for the development of its line.

"We've always been at the leading edge of innovation, and it will continue to stay at the forefront of what we do," Fish said in the release. "When we first opened our doors in 1995, the terminology surrounding coffee was unapproachable — people didn't know what a shot of espresso was, for example. Now, we're doing the same thing with energy. We're making the energy category more approachable and accessible to a wider audience, ultimately providing our customers with the boost they want in their day while also supporting our franchise owners and team members."

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